Stop Losing £30-80k Every Time a Good Employee Quits Because Your Systems Weren't Built for Neurodivergent Minds
UK businesses waste £4.1 billion annually on preventable turnover.
The problem isn't your people, it's your onboarding, communication, and performance systems that drive neurodivergent talent away.
We redesign the infrastructure. You keep the talent.
✓ 30-40% higher engagement rates
✓ 20-30% better retention within 90 days
✓ WCAG 2.2 AA compliant systems
✓ Legal compliance (Equality Act 2010)
You're Not Losing Talent Because People Are Difficult. You're Losing Them Because Your Systems Are.
↓ Does this sound familiar?
❌ New hires leave within 90 days citing "poor cultural fit"
❌ Your onboarding process has 47 steps and zero structure
❌ Performance reviews create more conflict than clarity
❌ Talented employees quit saying they're "overwhelmed" or "burnt out"
❌ Your website has a 68% bounce rate but you don't know why
❌ HR spends 15+ hours weekly managing grievances instead of developing people
❌ "High performers" struggle with ambiguous expectations
These aren't people problems. They're design problems. And each one costs you £30-80k in recruitment, lost productivity, and institutional knowledge walking out the door.
The real cost?
Neurodivergent people represent 15-20% of the UK population—that's 1 in 7 potential employees and customers you're accidentally excluding.
Here's what most companies get wrong:
→ They train people to "cope better" with broken systems
→ They run awareness sessions that change nothing by Friday
→ They tick compliance boxes without fixing actual barriers
→ They blame "cultural fit" instead of examining their infrastructure
**We do the opposite. We fix the systems, not the people.**
Who We Work With
I partner with leadership teams responsible for culture, performance and digital experience:
HR Directors and Heads of People
Marketing Leaders and Employer Brand teams
Operations ownership roles in fast-paced environments
Public and mission-driven organisations
Digital agencies and creative companies
Universities and education providers
We move beyond awareness by designing the systems that define how you communicate, recruit and support neurodivergent and disabled talent.
Trusted By
The IMPACT™ Framework
1. IDENTIFY where cognitive overload happens in your system
2. MEASURE current impact on retention and performance
3. PROTOTYPE accessible communication and HR frameworks
4. ACTIVATE changes through leadership training and rollout
5. CONTINUE tracking outcomes (retention, engagement, compliance)
6. TRANSFORM accessibility into competitive advantage
Accessible Marketing™ Advisory
Strategic Ongoing Partnership
Best for: Accessibility as competitive advantage
Timeline: Ongoing quarterly retainer Investment: £15,000/quarter
✓ Quarterly strategy sessions (4 hrs each)
✓ Monthly advisory access (10 hrs)
✓ Team training (2 sessions/quarter)
✓ Custom framework development
✓ Ongoing material review
Typical results: 35-45% retention improvement,
40-50% compliance risk reduction
💎 Limited to 8 active partnerships
Leadership & Culture Enablement
⭐ Most Popular service of 2025 ⭐
Neuro-Inclusive Workplace Systems
Best for: Organisations with retention issues
Timeline: 6-8 weeks
Investment: £8,500
✓ Organisational assessment
✓ 2x leadership workshops
✓ Communication toolkit templates
✓ 90-day implementation support
✓ 60-day follow-up session
Typical results: 20-30% reduction in 90-day
turnover, £80-150k annual recruitment savings.
⭐ 67% of clients choose this as starting point.
Accessibility Audits
Foundation for Compliance & Quick Wins
Best for: Companies needing compliance check
Timeline: 2-3 weeks
Investment: £4,500
✓ Website & digital accessibility audit
✓ WCAG 2.2 AA compliance report
✓ Prioritised action plan
✓ 60-min executive presentation '
✓ 30 days email support
Typical results: 15-25% bounce rate reduction.
The companies that win understand one thing:
You don’t keep talent by telling them to “cope better”.
You keep talent by creating systems that don’t make them struggle in the first place.
Proven Results from Clients
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(Hospitality | 50,000+ employees)
Problem: High 90-day turnover, unclear onboarding
Solution: Redesigned onboarding + accessibility champions
Results:
✓ 34% reduction in 90-day attrition
✓ £227k annual recruitment savings
✓ 41% fewer manager escalations
-
(National Governing Body)
Problem: 23% email open rate, 71% website bounce rate
Solution: Communication redesign + WCAG 2.2 compliance
Results:
✓ 47% increase in email opens (23% → 34%)
✓ 29% reduction in bounce rate (71% → 50%)
✓ 56% increase in form completions
-
(Healthcare | 8,500+ staff)
Problem: Website accessibility gaps, staff portal issues
Solution: Comprehensive audit + WCAG 2.2 implementation
Results:
✓ 100% WCAG 2.2 AA compliance
✓ 38% reduction in portal abandonment
✓ Zero accessibility complaints (previously 3-4/month)
-
(Charity | 35,000+ beneficiaries)
Problem: Low engagement with veteran communications
Solution: Accessible Marketing™ training for teams
Results:
✓ 44% increase in campaign engagement
✓ 31% email click-through improvement
✓ 27% increase in online donations = £180k+
Not sure where to start?
If you know something isn’t working but you’re not yet sure which system is causing the problem, start with a conversation.
A short consultation will help identify where neurodivergent employees or customers are being lost and what will have the biggest impact on retention, performance, or compliance.
Why Companies Trust This Work
Founder of Tania Gerard Digital, Creator of Accessible Marketing™, Accessibility in Design™ and The IMPACT™ Framework.
TEDx Speaker | ADHD UK Ambassador | CPACC Certified
I'm Tania Gerard. I have ADHD and autism. I spent years climbing to Head of Digital, but by the time I reached "success," I was burnt out because every workplace system was built for one type of mind—not mine.
So I left.
Got intensive training through ADDCA and IAAP. Built the frameworks I wish had existed then. Now I help companies design systems that don't break people and makes them want to stay.
What to expect
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Assessment & Organisational Insight
We review how your business currently communicates, recruits and supports neurodivergent and disabled people.
This includes analysis of onboarding, digital journeys, internal messaging and leadership behaviours that influence performance, wellbeing and talent stability and more.Outcome: clarity on where barriers exist and where investment provides measurable returns.
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Strategy & Design
We translate insight into a practical accessibility framework built around your goals, culture and industry standards.
This includes communication guidelines, system recommendations and process improvements aligned with legal obligations and psychological safety.Aligned to: Equality Act 2010, WCAG 2.2 AA, trauma-aware communication principles and modern HR accessibility expectations.
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Implementation & Capability Building
We work with HR, People and Marketing teams to embed accessible ways of working.
Leaders gain the tools to communicate clearly, set expectations fairly and make decisions that protect performance without creating unnecessary stress to anyone in the team.Result: consistent onboarding, reduced escalations, stronger leadership capability and higher retention in complex environments.
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Measurement, Scaling & Governance
We track organisational outcomes, retention, onboarding success, pipeline quality, engagement and risk exposure and refine the framework as adoption grows.
Accessibility becomes part of your business infrastructure, not an initiative that ends when enthusiasm fades.Long-term benefit: improved culture stability, stronger employer brand, reduced compliance risk and systems that support different minds sustainably.
A simple truth
People do not leave companies because they are neurodivergent.
They leave because the organisation was built for one type of mind.
We redesign systems so talent can stay.
Ready to Build an Accessible Company?
If your business is moving beyond that awareness and wants systems that support key diverse minds, reduce risk and protect performance, let’s talk.
Book a Consultation
A focused conversation to understand your challenges and identify whether we are a fit to work together.
What to expect
No sales scripts
No one-size-fits-all programmes
A strategic discussion about your people, your operations and the outcomes you need
If it’s not the right engagement, I will tell you, point blank. Your time and your team matter.
Who shouldn’t book
Companies looking for one-off awareness sessions
Teams wanting quick fixes or checkbox training
Businesses unwilling to examine their communication or leadership practices
I work with leaders who want to build environments where people can truly perform and thrive, not just survive the day.
Who should
HR Directors and Heads of People
Marketing and Employer Brand teams
Directors responsible for retention, culture or digital experience
Organisations facing high staff turnover, burnout or inconsistent onboarding
Companies preparing for growth or restructuring
If you’re ready to design systems that work for different minds, book a consultation.
All consultations are confidential. We frequently work under NDA and treat organisational information with absolute discretion.