Creating Inclusive Communication, Culture and Digital Experiences

We partner with organisations to redesign how they communicate, recruit and support neurodivergent and disabled talent, improving retention, engagement and business performance.

Work With Tania

Who We Work With

I partner with leadership teams responsible for culture, performance and digital experience:

  • HR Directors and Heads of People

  • Marketing Leaders and Employer Brand teams

  • Operations ownership roles in fast-paced environments

  • Public and mission-driven organisations

  • Digital agencies and creative companies

  • Universities and education providers

We move beyond awareness by designing the systems that define how you communicate, recruit and support neurodivergent and disabled talent.

Trusted By

  • NHS LOGO

    NHS

    Healthcare

  • GREENE KING LOGO

    Greene King

    Hospitality

  • HELP FOR HEROES LOGO

    Help For Heroes

    Charity

  • DENTSU LOGO

    Dentsu

    Advertising & Media

  • APCO WORLDWIDE LOGO

    APCO Worldwide

    Strategic Communications & Public Affairs

  • Gusto

    Food Technology & Recipe Subscription Service

  • UK Parliament

    Government

  • Tribera

    Creative & Media Agency

  • Anicca

    Digital Marketing, AI, Analytics & Growth Consultancy

  • Active Together

    Regional Sport & Public Health Partnership

  • East Midlands Chamber of Commerce

    Regional Business & Employer Network

  • Digital Women

    Digital Skills Community & Professional Network for Women

  • Lexxic

    Neurodiversity Consultancy & Workplace Assessment Provider

You’re Not Losing Talent Because People Are Difficult. You’re Losing Them Because Your Systems Are.

Neurodivergent and disabled people don’t fail in workplaces. Workplaces quietly fail them.

How We Work Together

You don’t need more awareness sessions.
You need infrastructure.

Accessible Marketing™ engagements are designed to embed accessibility into your actual internal systems, not your wall art.

Accessible Marketing™ Advisory

Flagship transformation partnership

A strategic, tailored experience designed to embed accessibility into communication, recruitment and operational culture.

We work with leaders to:

  • Reduce cognitive load across digital and HR systems

  • Improve onboarding, retention and psychological safety

  • Strengthen leadership capability around different minds

  • Remove bias from performance, feedback and promotion

  • Stabilise culture through clear, predictable communication

Investments typically begin at £10,000 depending on scope, scale and governance.
Designed for HR Directors, Heads of People, Marketing Directors and C-suite leaders.

Leadership & Culture Enablement

Executive capability building for modern teams

We help leadership teams communicate clearly, manage difference with confidence and reduce escalation across their organisations.

Outcomes you can expect:

  • Lower grievance escalation and conflict

  • Predictable onboarding and performance conversations

  • Confident management of neurodivergent team members

  • Reduced burnout and communication breakdown

Investments typically range from £4,500–£8,500 depending on delivery format and number of leaders involved.

Accessibility Audits

Digital, communication and HR system analysis

We evaluate how your company communicates, recruits and supports diverse minds, identifying structural barriers that create high staff turnover, customer disengagement or online abandonment.

This experience provides:

  • A clear map of where friction and cognitive overload occur

  • Executive recommendations for high-impact improvements

  • Prioritisation of changes that deliver measurable benefit

  • A roadmap to reduce reputational, legal and cultural risk

Audits typically range from £6,500–£30,000 depending on scope and scale.

The companies that win understand one thing:

You don’t keep talent by telling them to “cope better”.


You keep talent by creating systems that don’t make them struggle in the first place.

Accessible Marketing™ turns inclusion conversations into pure infrastructure.


Here’s what that looks like in practice.

  • Implemented accessibility champions and redesigned onboarding communication in fast-paced environments, reducing escalation and enabling retention.

  • Accessibility audit and communication redesign across email and digital touchpoints to improve stakeholder clarity and digital participation.

  • Website accessibility review and system improvements supporting patient experience, neurodivergent staff clarity and WCAG alignment.

  • Accessible Marketing training for digital and marcomms teams to reduce cognitive overload in communication and improve engagement with veteran communities.

About Tania Gerard

Founder of Tania Gerard Digital, Creator of Accessible Marketing™, Accessibility in Design™ and The IMPACT™ Framework.
TEDx Speaker | ADHD UK Ambassador | CPACC Certified

I help organisations reduce cognitive load in communication, digital and workplace systems. My work supports leaders to address structural barriers that increase turnover, escalate grievances and reduce performance.

I partner with HR teams, People leaders and Marketing departments to embed accessibility at process level, not awareness. This stabilises onboarding, strengthens leadership capability and protects talent.

I’ve supported organisations including Greene King, Swim England, Help for Heroes and NHS services, turning accessibility into measurable outcomes: improved retention, predictable performance, reduced sickness absence and stronger digital engagement.

Speaking & Thought Leadership

Tania speaks to executive teams and industry audiences about Accessible Marketing™, neuro-inclusive culture and systems that support performance.

Her sessions provide practical frameworks, not inspirational stories. Leadership teams leave with tools they can implement the same day.

Featured at TEDx, ADHD UK, Social Day, Create Leicester, Digital Women Live and private organisational briefings.

To invite Tania to speak, get in touch.

Working with Tania is a structured consulting engagement.
We design accessible systems that improve performance, retention and organisational resilience.

  • Assessment & Organisational Insight

    We review how your business currently communicates, recruits and supports neurodivergent and disabled people.
    This includes analysis of onboarding, digital journeys, internal messaging and leadership behaviours that influence performance, wellbeing and talent stability and more.

    Outcome: clarity on where barriers exist and where investment provides measurable returns.

  • Strategy & Design

    We translate insight into a practical accessibility framework built around your goals, culture and industry standards.
    This includes communication guidelines, system recommendations and process improvements aligned with legal obligations and psychological safety.

    Aligned to: Equality Act 2010, WCAG 2.2 AA, trauma-aware communication principles and modern HR accessibility expectations.

  • Implementation & Capability Building

    We work with HR, People and Marketing teams to embed accessible ways of working.
    Leaders gain the tools to communicate clearly, set expectations fairly and make decisions that protect performance without creating unnecessary stress to anyone in the team.

    Result: consistent onboarding, reduced escalations, stronger leadership capability and higher retention in complex environments.

  • Measurement, Scaling & Governance

    We track organisational outcomes, retention, onboarding success, pipeline quality, engagement and risk exposure and refine the framework as adoption grows.
    Accessibility becomes part of your business infrastructure, not an initiative that ends when enthusiasm fades.

    Long-term benefit: improved culture stability, stronger employer brand, reduced compliance risk and systems that support different minds sustainably.

A simple truth

People do not leave companies because they are neurodivergent.
They leave because the organisation was built for one type of mind.

We redesign systems so talent can stay.

Ready to Build an Accessible Company?

If your business is moving beyond that awareness and wants systems that support key diverse minds, reduce risk and protect performance, let’s talk.
Accessible Marketing™ partnerships typically begin at £10,000, and are tailored to your culture, your goals and the teams you need to support.

Book a Consultation

A focused conversation to understand your challenges and identify whether we are a fit to work together.

What to expect

  • No sales scripts

  • No one-size-fits-all programmes

  • A strategic discussion about your people, your operations and the outcomes you need

If it’s not the right engagement, I will tell you, point blank.
Your time and your team matter.

Who shouldn’t book

  • Companies looking for one-off awareness sessions

  • Teams wanting quick fixes or checkbox training

  • Businesses unwilling to examine their communication or leadership practices

I work with leaders who want to build environments where people can truly perform and thrive, not just survive the day.

Who should

  • HR Directors and Heads of People

  • Marketing and Employer Brand teams

  • Directors responsible for retention, culture or digital experience

  • Organisations facing high staff turnover, burnout or inconsistent onboarding

  • Companies preparing for growth or restructuring

If you’re ready to design systems that work for different minds, book a consultation.

**I don’t deliver awareness sessions.

I build communication systems that help people stay, perform and lead.
If that’s the direction you’re moving in, book a consultation.**

All consultations are confidential. We frequently work under NDA and treat organisational information with absolute discretion.

Four individuals seated on stage participating in a panel discussion, each holding a microphone, with a patterned rug below them and a large screen behind them displaying part of the event logo.

Talk to us

Talk to us

IAAP Certified CPACC logo with text "Certified Professional in Accessibility Core Competencies" and "International Association of Accessibility Professionals."
The CPD Group approved provider badge with certification number 785473 and verification website link.
Certificate or award plaque for the 2025 Real Entrepreneurs Awards, sponsored by she Inspires Global, with recipient Tania Gerard, a digital entrepreneurial educator, issued by ksabLAW.
Niche Magazine 2025 Business Awards cover in purple with decorative patterns.
Award announcement graphic for the 2025 She Inspires Global Awards, featuring the winner Tania Gerard of Tania Gerard Digital, sponsored by Kazzoo IT Solutions, with a dark gray background, large stylized text, gear icons, and sponsor logos.
Colorful icons with the words 'disability' and 'confident' in black text.
East Midlands Chamber membership graphic with text mentioning Derbyshire, Leicestershire, and Nottinghamshire.
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