Accessible Marketing & Neurodiversity
Expert consulting to build WCAG 2.2 compliant systems that secure talent and protect revenue.
Trusted By
Your systems are leaking talent.
You aren't losing people because they are "difficult." You are losing them because your onboarding, performance reviews, and marketing were designed for only one type of mind.
15-20% of the UK population is neurodivergent. If your infrastructure ignores them, you are overpaying for recruitment and limiting your market reach.
We fix the systems, not the people.
Our Services
The Promise: We redesign your onboarding and leadership frameworks to stop neurodivergent talent from burning out.
What you get:
✓ Deep-Dive Systems Audit
✓ Leadership Training Workshop/s
✓ WCAG 2.2 Compliant Internal Comms
✓ 90-Day Implementation Support
The Promise: Reach the missing 20%. A strategic partnership to ensure your campaigns are compliant, inclusive, and ready to convert.
What you get:
✓ Quarterly Strategy Sessions
✓ WCAG 2.2 Compliance Roadmap
✓ Team Accessibility Training
✓ Risk Reduction (Equality Act 2010)
The Promise: Quick compliance wins. A technical deep-dive into your digital platforms to identify barriers and protect your reputation.
What you get:
✓ Full Website & Portal Audit
✓ WCAG 2.2 AA Compliance Report
✓ Prioritised "Quick Wins" Action Plan
✓ Executive Presentation of Findings
The IMPACT™ Framework.
We don't guess. We follow a data-driven process to move your company from awareness to action.
-
1. IDENTIFY
Locate exactly where cognitive friction and burnout are happening in your current systems.
-
2. MEASURE
Quantify the cost of current retention gaps and accessibility failures.
-
3. PROTOTYPE
Design WCAG 2.2 compliant frameworks tailored to your specific operational needs.
-
4. ACTIVATE
Train leadership to roll out these changes without disrupting performance.
-
5. CONTINUE
Monitor data points (retention, engagement, compliance) to ensure stability.
-
6. TRANSFORM
Turn accessibility from a "risk" into a competitive employer advantage.
Don't just take our word for it.
We deliver measurable returns on retention, revenue, and risk reduction.
-
(Hospitality | 50,000+ employees)
Problem: High 90-day turnover, unclear onboarding
Solution: Redesigned onboarding + accessibility champions
Results:
✓ 34% reduction in 90-day attrition
✓ £227k annual recruitment savings
✓ 41% fewer manager escalations
-
(National Governing Body)
Problem: 23% email open rate, 71% website bounce rate
Solution: Communication redesign + WCAG 2.2 compliance
Results:
✓ 47% increase in email opens (23% → 34%)
✓ 29% reduction in bounce rate (71% → 50%)
✓ 56% increase in form completions
-
(Healthcare | 8,500+ staff)
Problem: Website accessibility gaps, staff portal issues
Solution: Comprehensive audit + WCAG 2.2 implementation
Results:
✓ 100% WCAG 2.2 AA compliance
✓ 38% reduction in portal abandonment
✓ Zero accessibility complaints (previously 3-4/month)
-
(Charity | 35,000+ beneficiaries)
Problem: Low engagement with veteran communications
Solution: Accessible Marketing™ training for teams
Results:
✓ 44% increase in campaign engagement
✓ 31% email click-through improvement
✓ 27% increase in online donations = £180k+
I didn’t leave the corporate world because I couldn’t do the job.
I left because the systems were designed to break me.
For over a decade, I worked in the high-pressure world of digital marketing, climbing to Head of Digital. I managed budgets, led teams, and hit targets. On paper, I was a success.
In reality, I was masking every minute of the day.
As an Autistic and ADHD leader, I was navigating infrastructure designed for a neurotypical brain. I realised that talent wasn't the problem. The systems were.
Now, I combine that corporate operational experience with CPACC & ADDCA training to help leadership teams build the frameworks I wish I had. I bridge the gap between corporate performance and human needs.
Ready to build a business that works for every mind?
Move beyond awareness. Start designing for retention, compliance, and performance.
A focused conversation to understand your challenges and see if we are the right partner for you. All consultations are confidential.