WYK Digital
Tania Gerard was invited to provide a Graduation speech to WYK Digital students.
Tania Gerard delivering a graduate speech to the students of WYK Digital.
On a vibrant day filled with promise, I had the incredible opportunity to speak to the recent graduates of WYK Digital, a non-profit company dedicated to empowering young people from all walks of life to embark on a career in digital marketing. As a neurodiversity trainer, I was honoured to share insights on the importance of embracing diverse perspectives in the workplace, especially in an industry that thrives on innovation and creativity.
Celebrating Diversity and Potential
WYK Digital’s mission aligns seamlessly with my own values. With a commitment to making success in the digital age accessible to young people, they focus on individuals from underrepresented backgrounds, predominantly women, and those who may not have a traditional educational path. Over 75% of WYK's young people come from diverse backgrounds, and many are receiving Universal Credit. This initiative is not just about providing training; it’s about opening doors and creating opportunities for a brighter future.
The WYK Experience
WYK’s accelerator program is designed to equip participants with the skills necessary to thrive in the fast-paced digital marketing world. Through a combination of coaching from industry veterans, hands-on experience, and practical skill development, graduates leave the program not only with knowledge but with the confidence to tackle real-world challenges. Their success is evident, with an impressive 70% of graduates securing employment shortly after completing the program.
During my speech, I emphasised how neurodiversity plays a crucial role in implementing creativity and innovation within teams. By embracing diverse perspectives, companies can create a more inclusive environment that drives success and leads to a happier, healthier and vibrant team.
Tania Gerard and Anne-Marie of WYK Digital.
Bridging the Gap to Employment
WYK Digital is not just a training program; it serves as a bridge for young people to enter the workforce with the skills and mindset necessary for success. Graduates are equipped with industry-recognised certifications and practical experience managing digital campaigns. This preparation de-risks hiring for businesses, making it easier to recruit smart, motivated individuals ready to contribute to their teams.
The Best Day
As I looked out at the enthusiastic graduates, I felt a renewed sense of hope and excitement for the future of the digital marketing industry. WYK Digital is doing remarkable work in empowering young people and breaking down barriers to entry in this field. I am grateful for the opportunity to be a part of their journey and encourage all businesses to consider the immense value that neurodiverse talent can bring to their teams.
Together, we can build a more inclusive digital industry, where everyone, regardless of their background, has the chance to succeed.
Students and team members of WYK Digital & Tania Gerard share a photo.
I am excited to share I will working closely with WYK Digital and their future students. Watch this space!
Book a consultation with me to discuss your next Neurodiversity workshop and make a real difference in your business.