Accessible Marketing Guide
Tips for Accessible Marketing for your company.
Now that you're aware of the services we offer, here are some quick tips for improving your marketing accessibility, guided by WCAG principles.
Text Clarity and Readability
Simplify The Language: Avoid jargon and complex long sentences. This makes your content more readable for people with cognitive impairments or limited language capabilities.
Use High Contrast: Ensure that text and background colours have a high contrast ratio (WCAG recommends a ratio of at least 4.5:1) to improve readability for those with visual impairments.
Multimedia Accessibility
Include Alt Text: For all images, ensure that descriptive alt text is included so that users with visual impairments can understand the context using screen readers.
Use Captions for Videos: Captions or transcripts for videos ensure that your content is accessible to deaf or hard-of-hearing audiences, while also improving SEO.
Website Navigation and Structure
Keyboard Navigation: Make sure your website can be fully navigated using just a keyboard, as some users may have difficulty using a mouse.
Clear and Consistent Navigation: Ensure that your navigation is easy to find and consistent across all pages. This improves user experience for everyone, particularly those with cognitive disabilities.
Descriptive Link Text: Use clear, descriptive text for links (e.g., "Learn more about our services" instead of "Click here"), which helps users with screen readers or cognitive disabilities.
Mobile Accessibility
Responsive Design: Ensure your website is mobile-friendly. Many users with disabilities rely on mobile devices with assistive technology. A responsive design ensures your content is easy to access on any device.
Touch Targets: Make sure buttons and links are large enough for users with limited dexterity to tap easily on touchscreens.
Forms and Interactive Elements
Label All Input Fields: Forms should be clearly labelled so users can understand what information is required. Use placeholder text sparingly as it can be hard to read for users with certain disabilities.
Error Messages: Ensure that form error messages are clear and specific so users know how to correct their input. Offering visual and non-visual cues (e.g., red highlights and descriptive text) is helpful.
Why Work with Us?
Accessibility doesn’t just benefit a few—it opens your brand to the widest possible audience. By adhering to accessibility standards, you're not only promoting inclusivity but also protecting your brand from legal risks and demonstrating your commitment to social responsibility.
Whether you need a full-scale review or a specific service, we’re here to help you create a marketing strategy that resonates with everyone, regardless of ability. Get in touch today to explore how we can make your marketing campaigns more inclusive and impactful.
Together, we can make your marketing accessible to all.
Book a consultation with me to discuss your next Neurodiversity venture and make a real difference in your business.