Nottingham Charitys Hospital, NHS.
Nottingham Hospitals Charity (NHS), Case Study.
When Nottingham Hospitals Charity approached Tania Gerard Digital following her talk at the Nottingham Digital Summit on Accessible Marketing, we were thrilled to assist them.
As the official charity supporting Nottingham’s key hospitals—including Queen’s Medical Centre and Nottingham Children’s Hospital—their mission is to enhance patient care, medical research, and hospital facilities. This important work drives better healthcare experiences for the local community.
We provided a comprehensive consultation and developed a tailored WCAG guide that covered just some of the following:
Text and Readability: Ensuring content is clear, legible, and easily understood by all users, including those with cognitive or visual impairments.
Images and Media: Incorporating descriptive alt text and accessible media formats to reach users reliant on screen readers.
Link Accessibility: Creating meaningful, descriptive links that improve navigation for screen reader users.
Mobile Accessibility: Adapting the site for mobile users, ensuring content scales correctly and interactive elements are easy to use.
Time-Sensitive Content: Giving users control over any automatically updating content, allowing them to pause or adjust as needed.
The outcome was a more inclusive website that not only aligned with WCAG standards but also reflected Nottingham Hospitals Charity’s commitment to serving everyone in their community, regardless of ability.
“After seeing Tania at the Digital Marketing Summit, we knew that we needed her help to improve our accessible marketing strategy to ensure that our content is accessible to everyone visiting our website. She provided the information with the quickest turnaround we have ever experienced and the details provided will be an invaluable asset for everyone at Nottingham Hospitals Charity.”
Why Choose Us?
Accessibility is more than just a legal requirement—it's a powerful opportunity to broaden your brand's audience and showcase your commitment to inclusivity. It’s not just about compliance; it’s about crafting marketing that connects with everyone. By prioritising accessibility, you safeguard your brand, enhance user experience, and embrace social responsibility.
Our team is here to help ensure your content and campaigns are both inclusive and effective, just like our work with Nottingham Hospitals Charity. Reach out today to see how we can enhance your business through accessible marketing.
Let’s make your brand accessible to everyone. Book a consultation today!